Kon’nichiwa! Japan!

Kon’nichiwa! Japan!

This is always a busy time for us at At the Limits, as next year’s meetings are planned and we begin to construct the programmes for multiple events across the globe. This year is no exception. Not only are we working on continuing events in cardiology,...
The reputation of the Pharma Industry

The reputation of the Pharma Industry

A couple of months ago I downloaded the results a survey detailing reputational insights into the global pharmaceutical industry and I’ve been meaning to highlight the results on the blog ever since. The report, produced by Caliber (https://www.groupcaliber.com/)...
The consequences of VPAS

The consequences of VPAS

Two interesting subjects this month: firstly the VPAS scheme and the affect it’s having on industries other than big pharma, and secondly the results of a new survey which assesses the corporate reputations of the Pharma industry as a whole. VPAS To cut a long story...
ChatGPT: idiot or genius? I might have the answer.

ChatGPT: idiot or genius? I might have the answer.

Everybody is doing it, so why shouldn’t I?   Half the students around the world are using ChatGPT to write their essays, and probably more than half of marketing professionals are using it to write their presentations (although in the interests of full...
The costs of running a conference

The costs of running a conference

The costs of running a conference rose dramatically in 2022. Not just the obvious costs of venue rental, but particularly the costs of travel, accommodation, and F&B. In fact, according to the Global Travel Forecast published by CWT and the Global Business Travel...
The curse of the no-show.

The curse of the no-show.

I’m going to be honest, I’m really good at signing up to events and not turning up. I’ve lost track of how many times I’ve done it over the years. It’s because of the meetings that just ‘have’ to be scheduled on the same day, maybe a train strike, bad traffic, there’s...
It’s a busy September at ATL

It’s a busy September at ATL

It’s going to be a busy September for ATL with multiple events taking place during the month and pre-production for the meetings in October and November.   Multiple Sclerosis We run two back-to-back MS meetings each year which have quickly become the leading...
The purpose of medical conferences.

The purpose of medical conferences.

I have seen the future On May the 9th 1974 Bruce Springsteen, who was then 25 years old, played at the Harvard Square Theatre in Cambridge, Mass. Springsteen wasn’t a star and that night he and the E St. band opened the show for Bonnie Raitt. There was a music...