AI in Healthcare – Dr Google will see you now

AI in Healthcare – Dr Google will see you now

‘One of the key tenets of At the Limits has been to provide medical education to the widest possible audience, irrespective of global location or wealth. It’s a way in which we can contribute to the democratisation of healthcare. And that’s something that will...
Obesity at the Limits

Obesity at the Limits

5 continents, 2 days, 1 global event     Our biggest new event for some years is now well into development and we’re pleased to announce that Obesity at the Limits will join our roster of meetings in 2025. We’ve started early as the initiative is something...
Seasons Greetings, Merry Christmas and a Happy New Year

Seasons Greetings, Merry Christmas and a Happy New Year

Two subjects this month, a quick revisit to the VPAS situation and our plans for 2024. VPAS … again The new VPAS scheme was agreed at the end of November, and although the ABPI and Pharma Industry publicly support the deal it’s difficult to realistically see it as the...
Kon’nichiwa! Japan!

Kon’nichiwa! Japan!

This is always a busy time for us at At the Limits, as next year’s meetings are planned and we begin to construct the programmes for multiple events across the globe. This year is no exception. Not only are we working on continuing events in cardiology,...
The reputation of the Pharma Industry

The reputation of the Pharma Industry

A couple of months ago I downloaded the results a survey detailing reputational insights into the global pharmaceutical industry and I’ve been meaning to highlight the results on the blog ever since. The report, produced by Caliber (https://www.groupcaliber.com/)...
The consequences of VPAS

The consequences of VPAS

Two interesting subjects this month: firstly the VPAS scheme and the affect it’s having on industries other than big pharma, and secondly the results of a new survey which assesses the corporate reputations of the Pharma industry as a whole. VPAS To cut a long story...
ChatGPT: idiot or genius? I might have the answer.

ChatGPT: idiot or genius? I might have the answer.

Everybody is doing it, so why shouldn’t I?   Half the students around the world are using ChatGPT to write their essays, and probably more than half of marketing professionals are using it to write their presentations (although in the interests of full...
The costs of running a conference

The costs of running a conference

The costs of running a conference rose dramatically in 2022. Not just the obvious costs of venue rental, but particularly the costs of travel, accommodation, and F&B. In fact, according to the Global Travel Forecast published by CWT and the Global Business Travel...
The curse of the no-show.

The curse of the no-show.

I’m going to be honest, I’m really good at signing up to events and not turning up. I’ve lost track of how many times I’ve done it over the years. It’s because of the meetings that just ‘have’ to be scheduled on the same day, maybe a train strike, bad traffic, there’s...